June 27, 2013 3:45-8:30 pm
NSA President , Ron Culberson, shares insights.
Our next Professional Development Seminar will be held on Thursday, June 27th, 2013, at the Country Springs Hotel in Pewaukee, WI, 262-547-0201 (directions)
3:45 pm – 4:15 pm Registration and Networking
4:15 pm – 4:30 pm Welcome and Introductions
4:30 pm – 5:30 pm HumorPalooza: How to Discover, Develop, & Deliver Rock-Solid Humor with Ron Culberson, MSW, CSP. Ron is the current PRESIDENT of the National Speakers Association.
5:30 pm – 6:30 pm Dinner and Networking and FUN
6:30 pm – 8:30 pm Part II at HumorPalooza with Ron Culberson, MSW, CSP
HumorPalooza: How to Discover, Develop, & Deliver Rock-Solid Humor*
By Ron Culberson, MSW, CSP
Do you have a serious topic in need of a bolt of “lighten”ing? Is your humor falling ﬂat?
Are you funny, but donʼt know why? In this session, humorist Ron Culberson will
demonstrate six, maybe eight, maybe seven, simple steps to add humor to any
presentation. He will show you how to ﬁnd the humor that’s all around you, how to
make your really unfunny material funny, and how to deliver humor in a memorable way.
Ron believes that humor is both an “art” and a “science.” He will show you how the
understanding of both elements is crucial to developing an expertise in humor.
When you attend this session, you will…
- Learn the different types of humor to add to your presentations.
- Be able to ﬁnd humor in your immediate environment.
- See examples of how to make serious material funny.
- Learn techniques for effectively delivering humor in a presentation.
*Note: No animals will be harmed in this session.
Registration for Thursday, June 27, 2013
First-Timers – $40
First-time attendees are now invited to check us out for just $40. This reduced fee opportunity includes both the meeting and networking dinner. It’s a chance to better understand how NSA can move your career forward. If you are still undecided about joining after this meeting, you are invited to attend future meetings as a non-member at the cost of $95.
Wendi Hall, CPA of Small Office Solutions presented at Speaker U at our November meeting, helping members understand how to properly set up their record keeping and business systems. She shared some good news for all of us!
No more figuring out how much of your cell phone you can count as a business expense – if it is your business phone, it is 100% deductible!
(Wendi also shared the first land line into your home cannot be counted as a business expense – ever)
One more tip – make sure your mileage record includes not only the date, destination, and mileage of your trip – but also the PURPOSE of that trip. (Time to go check that spread sheet!)www.EmbraceYourHeart.com www.Speaker-Tactician.com
Congratulations! You just hit a home run in giving an amazing 15 minute talk that you got edited down to 7 minutes of your best work. And you uploaded it to your YouTube channel. But you’re not done yet. You’ve got to optimize your speaker video, or nobody is going to find it, which means nobody is going to watch it, which means you won’t get lucky and have anyone find you on YouTube, the 2nd largest search engine.
How can you optimize your speaker video?
I’m glad you asked.
Effective Ways to Optimize your Speaker Video
Start with the Title: Obviously, your speech needs a title, and so does your video. Should they match? In a word – NO! At least not at first.
Instead, start with the key phrase that you want people to find you for. I recommend using your niche, like Leadership Speaker, Motivational Speaker or something that people use to find speakers like you!
Then, include the title of your speech.
Doing both of these things will make sure people find you for your topic, the word speaker, and the title of your speech.
Next up is your description. Your description is where people are teased with just enough information to make a decision on whether or not your video is of interest to them.
Begin your description with a complete link to your speaking page, the one you’ve built with the topics you speak on, beginning with the one in this video. A full speaker page link would be something like http://www.philgerbyshak.com/speaking You include this because it is clickable for your visitors, driving you traffic back to your website, and allowing your viewers to buy you as a speaker.
Hit the enter key twice and begin writing, in plain English, about your video.
Include a key point or two about your video clip. Make sure you include a key phrase or two and tease about what you’re talking about, but don’t give away everything. You want them to watch the video.
The last thing you want to optimize is the tags. Include up to 10 relevant words or phrases you want people to find you for. I recommend (at a minimum) your topic, your name, your twitter handle, the title of your speech, any key phrases you use in this video, any other products or people you mention in your video and your book title. Any phrases should have quotation marks around them, as spaces alone will make each word a key word, not a key phrase. It should look like “Phil Gerbyshak” not Phil Gerbyshak.
After you optimize your video, make sure you click the blue button to save all your changes, or the work you did will be lost – and you’ll have to do it all over again.
Optimizing your video is just as important as doing your talk – if you want people to find you on YouTube and hire you to speak for them. It should only take you an extra 10-15 minutes for each video, and your YouTube search results will be much more relevant, resulting in new visitors, and eventually, new sales.
Congratulations and Thank You!
June is always an exciting time to attend an NSA Wisconsin Chapter meeting! This month we held our Annual Membership Meeting and our Chapter Awards.
The 2012 Chapter Member of the Year was awarded to Jason Kotecki for his tireless efforts to revamp our chapter website and keep it current. Thank you Jason – and congratulations!
Under the leadership of our new board president, Chip Lutz, we celebrated the dedication and excellence within our chapter.
Roger Stauter and Jim Morrison have served on the chapter’s board of directors, we thank them for their wise counsel and hope they will continue to lend their leadership as they retire from the board this year.
Susan L. Farrell, MBA was officially welcomed into the ranks of NSA membership as a graduate of Speaker U. Congratulations Susan! Susan was also elected to the chapter board.
Our chapter depends on the generosity and leadership of our members! Get involved – become an active part of NSA Wisconsin. We hope to see you at the next meeting!