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Proving our Worth: How Speakers Deliver Return on Attendance

April 11, 2011

If a meeting planner asked you, “What do you do in your programs to ensure ROI and can you prove it?” would you have an answer? Have you noticed that in any meeting or training magazine they’ll be an article about the importance of proving ROI? Do you know what ROI actually means in the meetings world? After this meeting, you will have answers to all three questions.

More than ever, speakers are being asked explain their content and methodologies while justifying their fees. Increasingly, speaking the the language of ROI and knowing how to deliver on a ROA promise will allow you to differentiate yourself in the marketplace. During this interactive session, you’ll not only learn the ins and outs of the Meetings industry version of ROI, you’ll have the opportunity to put ROA into your speaking and your business process.

Commissioned by NSA President, Kristin Arnold, NSA-WI’s very own Chris Clarke-Epstein, CSP has written the first White Paper in a new NSA Series. How Speakers Deliver Return on Attendance will be released in May and you’ll be first to hear about its content and recommendations at our May meeting.

By attending this session, you will…

  • Study the factors that impact whether participants actually use your content
  • Learn the Success Factors valued by C-level Executives
  • Explore additional services you can add to your programs that will increase their ROA
  • Create website copy or a promotional piece that will describe the ROA activities you embed in your services
  • Experience a 3-Step ROA process
  • Develop your own ROA Plan of Action

In a NSA WI first, by registering for this session, you will be entitled to a pre-session assignment and a post-session teleseminar on June 2nd that will model an income stream you can add to your programs.

Join us for this next Professional Development Seminar, to be held on Thursday, May 12, 2011, at the Country Springs Hotel in Pewaukee, WI, 262-547-0201 (directions)

3:45 pm – 4:00 pm     Registration and Networking
4:00 pm – 4:15 pm     Welcome and Introductions
4:15 pm – 5:30 pm     Chris Clarke-Epstein (Part 1)
5:30 pm – 6:30 pm     Dinner and Networking
6:30 pm – 8:30 pm     Chris Clarke-Epstein (Part 2)


Registration for Thursday, May 12, 2011
Members $65.00
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First-time attendees are invited to check us out for $65 – the same cost as our members pay. You are invited to attend future meetings as a non-member.  However, your cost will be $95.


Registration for Thursday, May 12, 2011
Non-Members $95.00
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For those who are not members and have already attended one meeting at the special rate.

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