3:45 pm – 4:15 pm     Registration and Networking
4:15 pm – 4:30 pm     Welcome and Introductions
4:30 pm – 5:30 pm     HumorPalooza: How to Discover, Develop, & Deliver Rock-Solid Humor with Ron Culberson, MSW, CSP. Ron is the current PRESIDENT of the National Speakers Association.
5:30 pm – 6:30 pm     Dinner and Networking and FUN
6:30 pm – 8:30 pm     Part II at HumorPalooza with Ron Culberson, MSW, CSP

HumorPalooza: How to Discover, Develop, & Deliver Rock-Solid Humor*

By Ron Culberson, MSW, CSP

Do you have a serious topic in need of a bolt of “lighten”ing? Is your humor falling flat?
Are you funny, but donʼt know why? In this session, humorist Ron Culberson will
demonstrate six, maybe eight, maybe seven, simple steps to add humor to any
presentation. He will show you how to find the humor that’s all around you, how to
make your really unfunny material funny, and how to deliver humor in a memorable way.
Ron believes that humor is both an “art” and a “science.” He will show you how the
understanding of both elements is crucial to developing an expertise in humor.

When you attend this session, you will…

• Learn the different types of humor to add to your presentations.
• Be able to find humor in your immediate environment.
• See examples of how to make serious material funny.
• Learn techniques for effectively delivering humor in a presentation.

*Note: No animals will be harmed in this session.

Registration for Thursday, June 27, 2013

First-Timers – $40

First-time attendees are now invited to check us out for just $40. This reduced fee opportunity includes both the meeting and networking dinner. It’s a chance to better understand how NSA can move your career forward. If you are still undecided about joining after this meeting, you are invited to attend future meetings as a non-member at the cost of $95.

Members – $65

For chapter members who are current on their dues.

Non-Members – $95

For those who are not members and have already attended one meeting at the special rate.

Wendi Hall, CPA of Small Office Solutions presented at Speaker U at our November meeting, helping members understand how to properly set up their record keeping and business systems. She shared some good news for all of us!
No more figuring out how much of your cell phone you can count as a business expense – if it is your business phone, it is 100% deductible!

Great news!

(Wendi also shared the first land line into your home cannot be counted as a business expense – ever)

One more tip – make sure your mileage record includes not only the date, destination, and mileage of your trip – but also the PURPOSE of that trip.  (Time to go check that spread sheet!)

For more great tips on your small business Like Wendi’s Facebook Page  or follow her on Twitter. She posts important information especially at tax time.

Congratulations! You just hit a home run in giving an amazing 15 minute talk that you got edited down to 7 minutes of your best work. And you uploaded it to your YouTube channel. But you’re not done yet. You’ve got to optimize your speaker video, or nobody is going to find it, which means nobody is going to watch it, which means you won’t get lucky and have anyone find you on YouTube, the 2nd largest search engine.

How can you optimize your speaker video?

I’m glad you asked.

Effective Ways to Optimize your Speaker Video

Start with the Title: Obviously, your speech needs a title, and so does your video. Should they match?  In a word – NO! At least not at first.

Instead, start with the key phrase that you want people to find you for. I recommend using your niche, like Leadership Speaker, Motivational Speaker or something that people use to find speakers like you!

Then, include the title of your speech.

Doing both of these things will make sure people find you for your topic, the word speaker, and the title of your speech.

Next up is your description. Your description is where people are teased with just enough information to make a decision on whether or not your video is of interest to them.

Begin your description with a complete link to your speaking page, the one you’ve built with the topics you speak on, beginning with the one in this video. A full speaker page link would be something like http://www.philgerbyshak.com/speaking You include this because it is clickable for your visitors, driving you traffic back to your website, and allowing your viewers to buy you as a speaker.

Hit the enter key twice and begin writing, in plain English, about your video.

Include a key point or two about your video clip. Make sure you include a key phrase or two and tease about what you’re talking about, but don’t give away everything. You want them to watch the video.

The last thing you want to optimize is the tags. Include up to 10 relevant words or phrases you want people to find you for. I recommend (at a minimum) your topic, your name, your twitter handle, the title of your speech, any key phrases you use in this video, any other products or people you mention in your video and your book title. Any phrases should have quotation marks around them, as spaces alone will make each word a key word, not a key phrase. It should look like “Phil Gerbyshak” not Phil Gerbyshak.

After you optimize your video, make sure you click the blue button to save all your changes, or the work you did will be lost – and you’ll have to do it all over again.

Optimizing your video is just as important as doing your talk – if you want people to find you on YouTube and hire you to speak for them. It should only take you an extra 10-15 minutes for each video, and your YouTube search results will be much more relevant, resulting in new visitors, and eventually, new sales.

Way to go, Brian!

June is always an exciting time to attend an NSA Wisconsin Chapter meeting! This month we held our Annual Membership Meeting and our Chapter Awards.

The 2012 Chapter Member of the Year was awarded to Jason Kotecki for his tireless efforts to revamp our chapter website and keep it current.  Thank you Jason – and congratulations!

The 2012 Rising Star Award was presented to Matt Booth who published his first book this year and is ON FIRE!  Congratulations Matt!

Under the leadership of our new board president, Chip Lutz, we celebrated the dedication and excellence within our chapter.

Roger Stauter and Jim Morrison have served on the chapter’s board of directors, we thank them for their wise counsel and hope they will continue to lend their leadership as they retire from the board this year.

Susan L. Farrell, MBA was officially welcomed into the ranks of NSA membership as a graduate of Speaker U.  Congratulations Susan! Susan was also elected to the chapter board.

Our chapter depends on the generosity and leadership of our members! Get involved – become an active part of NSA Wisconsin.  We hope to see you at the next meeting!

Writing nonfiction books is hard work—unless you have a plan. Finding time to write is a challenge—unless you can do two things at once. Many people have the ingredients to be successful, published authors, Dan Poynter supplies the recipe.

Dan shares his organizational approach to writing a nonfiction book. He describes shortcuts that eliminate many of the traditional steps to creating the book. You will discover how to qualify the project, research on the Net, organize the project, draft the content and convert it into a PDF file for a literary agent or printing. He will show you how to embellish your book and make it more readable with sources for illustrations, quotations, stories and resources. How to set up and build your book rather than just write it.

This is the perfect presentation for professionals, coaches, consultants, mentors, clergy, professors and other leaders. It is an ideal spouse program.

Dan Poynter is an author of more than 120 books, has been a publisher since 1969 and is a Certified Speaking Professional (CSP). His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report.

Dan is an author and he is a publisher. One of the pioneers of modern self-publishing, he has experienced every phase of the book publishing process. He has sold his manuscripts to other publishers, he has published other authors, he has published his own books and his books have been translated and published in six other languages.

You can make a difference and make a living with your book. A book will bring you more credibility, fame and a new profit center.

*As a special bonus, Dan with also draw upon his years of experience to regale us with tales of speaking disasters. You won’t want to miss this inside look at the publishing and speaking industries!

Schedule

3:45 pm – 4:00 pm     Registration and Networking
4:00 pm – 4:15 pm     Welcome and Introductions
4:15 pm – 5:30 pm     Dan Poynter (Part 1)
5:30 pm – 6:30 pm     Dinner and Networking
6:30 pm – 8:30 pm     Dan Poynter (Part 2)

Click here to register!

Once you have identified your Power Core, we need to ask three questions:

1. What benefits did the attendees receive?
2. Who do you best deliver the value to? What audiences do you consistently hit it out of the park for?
3. How do you deliver it?

The whats and the whos stay consistent. What changes is the how.

Sam instructed us that when you’ve answered these questions you are ready to start a movement. Your movement is where your energy and passion reside. The hardest person to get to join a movement is the second person. After that, each person becomes a little easier.

Sam has a powerful movement in the works to teach 1,000,000 students to be accountable. As he said, when you can move young people to hold themselves accountable at a young age, the opportunities they will enjoy are enormous.

As he said, it’s not about giving back, it’s about giving.

After dinner Sam discussed NSA’s Four Competencies:

Eloquence: The only way to get better in the speaking business is by getting up and speaking. We need to have training investments

Enterprise: You need a system. What happens when you book a gig? What happens after you speak? What do you outsource? Do what you do best, and outsource the rest.

Ethics: You better be using your stories. Success in the speaking industry is based on relationships with speakers, speakers bureaus, and clients.

Expertise: What is your area of expertise? You need to know what it is when you get on the platform. Experts are more respected and sought out than novices, and therefore, get paid more.

Sam summed up the evening discussing The Five Accountabilities:

• Do the right things consistently. Both morally and tactically. You need to know where you want to go, as Sam calls it “strategic intent.”
• We need to be accountable to manage our space. People only grow in a vacuum. You need to create space from which to grow.
• Manage the process. Persistence and creativity make it happen.
• Establish the right expectations. Expectation drives the level of effort.
• Contribute to our relationships. Contribute by finding out what is important to others, and then contribute to them.

People see accountability as a consequence. Sam sees accountability as your competitive advantage.

Throughout the program, Sam asked the question, “Are you all in?” Well Sam, I know that you provided many powerful ideas, now it’s up to each of us to be accountable so that we’re All In!

Sam, thank you for giving so much to NSA-WI.

This post was written by Rob Bell.

Past national president Sam Silverstein, CSP shares insights on how to build a successful speaking business. By learning exactly what you are accountable for in your business you will be able to position yourself to create the speaking business you desire and enjoy the success you seek. Come discover your strengths, your weaknesses and what you need to do to leverage your skill base for maximum growth.

By attending Sam’s program you will:

• Understand how to create an effective business model and then implement it.
• Learn how to make every speech the “front end” for your “back end”.
• Discover what products make the most sense for you in your business.
• Create a plan to excel at the four NSA competencies, Expertise, Eloquence, Enterprise and Ethics.
• Learn the five specific areas of business and life you are accountable for.

This session will include time for questions, dialogue and a cool gadget or two.

Schedule

3:45 pm – 4:00 pm     Registration and Networking
4:00 pm – 4:15 pm     Welcome and Introductions
4:15 pm – 5:30 pm     Sam Silverstein (Part 1)
5:30 pm – 6:30 pm     Dinner and Networking
6:30 pm – 8:30 pm     Sam Silverstein (Part 2)

Click here to register!