June 21, 2012 3:45-8:30 pm
Book Writing for Speakers - with Dan Poynter, CSP
>> Learn more.
Do Good Get Good!
The Wisconsin Chapter of the National Speakers Association and Gateway Technical college have teamed up to present an unique event where you can do good while you get good!Join us Thursday, October 20 for a day of great information from some of the nation’s best speakers (who just happen to live in Wisconsin). Get tips to improve your management style, employee retention, memory, attitude and your health. Your attendance supports the Wisconsin Opperation Home Front (the families of our brave service men and women). Attend one of the four sessions – or all day for just $5.00!Plus – we will be filming the event – be part of a LIVE STUDIO AUDIENCE!!Schedule:
Great Start Session: 9:30 – 10:45 am:
Don’t Act Like Prey! Be Assertive!
Susan L. Farrell, MBA
Our professional and personal success depends upon us being assertive. If we run and hide like prey (passive behavior), we will never achieve our dreams and goals. If we attack like predators (aggressive behavior), we still will not achieve our goals because we will kill the relationships that mean the most to us. The balance is to be assertive. We need to respect and stand up for our own rights while respecting the rights of others.
This session uses stories from encounters with wildlife to illustrate the importance of being assertive to achieve professional and personal success. Be a bear, not a bunny!
Maximizing Employee Output
Faye Ellen Kufahl
Ever wonder if the person you supervise is just a jerk, or if there are deeper issues going on? Unsavory behavior at work is contagious and can lead to loss in productivity.
Faye Kufahl’s speech will offer tips on what you can do to identify behavioral symptoms that sabotage profits. She tells you what mannerisms may be related to mental health issues and she gives you step by step directions on what you can do, as a supervisor to intercede.
You will learn specific signs to watch for, and how to address employees who exhibit these challenging behaviors.
Learning these skills will help your business increase emotional wellbeing which increases the bottom line, profit. These skills will help you to look your best when your team runs efficiently.
3 Ways to Get What You Want
Dale Suslick
If you want to grow your bank account, live your passion and control your time then what is missing?
#1. Encouragement.
#2. Accountability.
#3. Small NEXT steps.
It’s encouragement above all else. Simple yet people miss it. And when you miss it, well, you’ll end up missing out!
Perfect for: #1 small business owners; #2 professionals who want out and #3 those who need to think like #1. You’ll leave encouraged with 1 radical way to hold others accountable. Dale guarantees you’ll leave with 1 or 2 ideas on your NEXT step grow your bank account, live your passion and control your time. 3 if you’re an over achiver.
Move Ahead Session: 10:45 – Noon
Secrets to Living Intelligently!
Neil Ihde
Life is complex. We need help to navigate the challenges and major decisions of our lives. We all have blind spots and have made choices that have hindered our personal and professional effectiveness… The wrong job, the wrong partner, the wrong word, the wrong timing, the wrong pet, the wrong thought, the wrong number, the wrong assumption…These mistakes cause frustration, disappointment, heartache and in extreme cases depression and a shattered sense of self. We could all use some perspective. We need a roadmap. We need a tiny individual on our shoulder who will sing in a booming operatic voice, “MISTAKE!!!” every time we are about to make another disastrous decision. Secrets to Living Intelligently explores the time-tested principles of those who have lived a great life and how we can apply it to our lives TODAY!
There Is A “You” In Success
Jim Morrison
Have you ever been awakened by a phone call in the middle of the night?
Usually not good news. We are all only one call away from a life changing experience. Remember that we define our own success.
In this program, Jim explains a way to define success, the importance of good communication skills in achieving that success and how the skill we use the most is the one we learn the least. He also discusses how important those closest to us are in achieving success and challenges us all to not wait for the late night call but to make a life changing call to someone else.
An Unforgettable Journey, C.A.N.C.E.R, and how it can add to the bottom line!
Larry Cockerel
Larry’s professional program from his book, It’s not about cancer it’s about you. The program is designed to help professionals and businesses leverage Larry’s experience with cancer by adding to the bottom line and the development of their business and vision.
Be Yourself – Improve Yourself. It’s an attitude thing!
Matt Booth
To be happy in this world, you’re going to have to be yourself. To be successful, you must be in a continued state of self improvement. Be yourself and improve yourself and be default, you’ll be a more positive person.
Connection Session: 1:00 – 2:30 pm
Larry’s Law of Encouragement:
The Three keys of Encouragement and Winning with People
Larry Cockerel
Larry’s Law of Encouragement was developed to help people connect, communicate and win with others personally and professionally. This program is guaranteed to get you out of your seats and making things happen!
Fear and Respect: Public Speaking for Science, Technology, Engineering, and Mathematics (STEM) Professionals
Matt Dodge, PhD
Brilliant ideas aren’t enough. STEM professionals often lack the presentation skills to move beyond their abstract ideas and concrete data to focusing on communicating the importance of their work. Aspiring professionals must hone their skills to confront the fear of public speaking and gain the respect of colleagues, the general public, and potential investors.
In this interactive public speaking training session, Matt Dodge, a Ph.D. organic chemist with industrial research experience in the pharmaceutical sector provides strategies, techniques, and tools to be incorporated into your presentations immediately and used to advance your career in any technical field.
Laugh and Live Your Dreams
Kinza
Laughter—it’s a healthy choice
Stress relief and empowerment galore!…. Music, pizzazz, and humorous stories combine with KINZA’s 25 years as an American Belly Dancer to impact audiences on goal-setting, self-esteem issues and living dreams. This unique program is guaranteed to leave them laughing!.
Connections Not Contacts: 21st Century Networking Tips for Busy Professionals
Phil Gerbyshak
Do you know about the law of big numbers? You know:
- The more contacts you have, the better your chance of making a sale.
- Collect as many business cards as you can, every chance you get, so you can add them to your database and contact them whenever you want?
What about the law of REALLY big numbers?
- If you can contact 50 people a day through cold calling, door knocking, and business card collecting, you can contact 100 times that many using social media.
Those aren’t laws anymore: Those are LIES! Never before has it been so easy to IGNORE people we don’t know, with caller ID, email spam filters, iPhones, Androids, iPads, and the like. Learn how to connect to and and stay connected with your customers and employees before they IGNORE you like never before. Let Phil Gerbyshak show you how to be a successful networker in the 21st century.
Power Session (6 for the price of 4!): 2:30 – 5:30 pm
Reach Out and Sell Something
Noah Rickun
You’re either in sales or you’re wrong. What are you selling? Yourself. Your ideas. Your resume. Your product. Your service. Your everything. And the better you are at sales, the better you are at persuading others, the more willing you are to go after what you want in life, the happier (and more successful you will be. The bottom line: If you’re not getting what you want in life you’re not asking for it.
Bounce: Stay In Control of the Ball
Wendy Naarup
In basketball the point guard brings the ball up the court and runs the offense. The point guard controls the game. In life, you have to be the point guard. This speech points students in the direction of their dreams and helps them realize their potential to become champions.
Key Points:
- Use your coaches: communicate
- Recruit great talent: you are who you hang out with
- Have a game plan: you have to see it to be it
- Rebound: you’re going to miss a lot of shots, the refs will make bad calls, you will be fouled, keep shooting!
Believe you’re a superstar: become the best possible version of yourself
So You Think You Can Multitask?
Making the Most of Your Time and Your Talents In The Internet Age
Joanne Cantor, PhD
Are you suffering from CyberOverload? —The dominance of digital devices (e.g., computers, smartphones) in our lives results in repeated interruptions and unprecedented levels of multitasking. By engaging in a series of entertaining and eye-opening brain exercises and hearing about recent research, you’ll discover the brain’s limits in dealing with this barrage of input, and learn simple strategies for managing distractions and doing higher quality work in less time. Whether you’re a student or are already in the workforce, you need to understand how digital distractions affect our brains in order to work smarter, not harder.
No Nonsense Retention:
Painless Strategies to Retain Your Best People
Jeff Kortes
If you knew the key to retaining your top talent… Would you try it?
Based on his book “No Nonsense Retention…Painless Strategies to Retain Your Best People, Jeff provides candid insight into the thoughts and reasoning of employees who decide or are contemplating leaving their jobs in various organizations. Through humorous, real-life stories and interactive participation Jeff has created a program that helps organizations discover ways to gain a competitive edge when trying to retain talent to compete in the marketplace. He gives you an eye opening glimpse into what motivates solid performers to consider leaving their employers and what gets them thinking that “the grass is greener” on the other side of the fence.
Attendees will hear real life comments that employees will never admit in an exit interview with Human Resources or tell their boss. This information will shock, amaze and validate many of the things that management may suspect but never hears directly from employees when they leave the organization. The comments will enlighten participants so they can take a critical look at the retention process in their organizations both strategically and tactically.
Get A Move On
Eliz Greene
Feel like you should be getting more exercise, but just can’t fit it into your busy day? Not to worry, being active doesn’t have to mean a trip to the gym! Using her background as an adaptive movement specialist Eliz provides ideas to fit exercise into your busy day and develop an active lifestyle. Get A Move On in this interactive – and active – session participants learn and practice strategies to be active in the car, at their desk, in the kitchen – everywhere!
The Hot Skinny on Leading Mo’ Better
LCDR Chip Lutz, USN(Ret), MSEd, CLL
Vision and leadership – the two words go together like peanut butter and jelly. From the division to the department; from the department to the organization; and from the organization to the nation – people are looking for meaning and purpose. For leaders, when considering the path ahead, you need to ask yourself, “What would Wonka do?” Willie Wonka, that is. His response would be, “Invention (or vision), my friend, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple.” Yes, that’s 105% – but that’s what it takes to move a great vision from concept to reality. This program focuses in how to connect with team members is a “fun” way in order to break down barriers, boost morale, and build a covenant of trust!
No reservations needed – pay at the door.
Look for more details about speakers and topics soon!
Please pass this invitation on to your network – we want to fill the house.
8 Takeaways from Al Lautenslager
Guerilla marketing expert Al Lautenslager was at our September meeting, and regaled us with stories about how he got to work with Donald Trump and become a go-to media resource for reviewing Super Bowl commercials. He also shared some of his best marketing and social media tips for speakers. Here are a few of the takeaways I got from the night:
1) The primary investments of a Guerilla Marketer should be TIME, ENERGY and INVESTMENT. You can do a lot without any money.
2) In all of your marketing pieces, you MUST have a call to action. (i.e “For more information, call,” “Visit this website,” “Buy now.”) Otherwise they will fail.
3) The best prospect is a current customer. The second best prospect is a past customer.
4) You can call yourself an expert. You are an expert in SOMETHING.
5) Use Twitter search to look for keywords in your expertise that will allow you to start conversations, look for leads, and add value.
6) Do Google searches for things like “annual conference las vegas” to look for possible speaking opportunities.
7) Leverage yourself. Use your book, free speeches, and PR you’ve received to score more gigs.
8) “Marketing results depend less on how advertising is written than on how the product or service is positioned.” — David Ogilvy
Also, Al graciously allowed us to share his PowerPoint slides. Here is a link to the file.
If you were at the meeting, what was YOUR biggest takeaway?
This post was written by Jason Kotecki.
NSA-Wisconsin and My Journey
This is a story about a guy with a dream, a mission and a purpose with no roadmap on how to get there! You know anyone like that? Well, hello my name is Larry Cockerel, and today 11+ years later a proud member of our National Speakers Association, Wisconsin Chapter, and for seven years now a member of National NSA with no regrets.
Allow me to share the journey, you may be asking why? Just because, no, just kidding, I know there are many professionals that have a dream, a vision, and a story or program to share, to help make a difference. Just like this guy did when I came to my first Chapter meeting and there was a professional speaker by the name of Bill Geist that offered to meet for lunch in Madison and share what the chapter was all about. Then I meet a fellow by the name of Robert Ian, ten years later helped me move into the president role of the chapter to serve, and also helped me to discovery my cancer-fighting team at UWM, Madison. It’s amazing the connections you can make, and you never know how far a relationship can take you or help you!
I remember one program many years ago, in my early years, Chris Clarke- Epstein, CSP shared with the ”Fast Track” program back then, now Speaker U, led by the wonderful and giving Eliz Greene. Chris shared on marketing, with her one-sheet, business cards, and talked about products, got me thinking back then, I need more stuff. What a great giver and mentor Chris is to so many members. Talking about “Fast Track” program and I sure liked the title, fast track- get it, get the stuff and get to work. Well back in those days the honorable Sally Anders steered that ship and what a job she did. Looking back she added much value to me and many more, maybe her mentorship is why I mentor as many new speakers coming into the business, to give back, thank you Sally Anders.
So many to mention, like watching Mike Domitrz CSP, build his business from his passion and purpose with a cause. Mike’s passion helped me identify mine and build my branding. I remember listening to Dennis Mannering share his passion and I liked his style, Rob Bell, CSP with his enthusiasm to “WOW” the audience and Jim Morrison’s dedication to the chapter. I believe all these ingredients have help me build my business and better serve my clients. It’s always interesting when we invite other speakers from around the country come and share about the business, from marketing too business, style and delivery techniques.
I must mention Jason Kotecki, what a powerful and fun program he offers, not only does Jason Kotecki help us with the blog and site development, I learned about being very creative with my message from Jason. His blog is worth checking out if you haven’t already, you may even be able to win something, I tried! The creative mind is a wonderful thing, and I’m sure his audiences enjoy this skill that Jason masters.
When it comes to product and aids that can help me help my clients once I’m gone from the presentation, from books, CD’s, booklets, my time with NSA Wisconsin has been the key foundation for helping me build my business as a business to better serve my clients. I remember Debra J. Schmidt sharing about teleseminars and getting your book to market, to Mike McKinley, CSP-CPAE, sharing the power of a fun and engaging PowerPoint presentation. I’ve had the opportunity to grow and lead newer speakers through my experiences, mentor and help them grow. I know that this is what the chapter is all about. Just the other day I was able to team up with an awesome up and coming speaker, Traci Bogan we shared a conference together and I was able to help her deliver her powerful program on Goal Mastery.
I must mention two awesome ladies in our industry and chapter and that his Patty Hendrickson, CSP, a person on a mission to change lives and with a smile that won’t stop shinning. Patty is the type of person you can count on, and will do what it takes to help the chapter to be the best it can be. And that other lady that I must mention who has taught me about just being yourself and sharing your passion, is Kinza Christenson, a lady on a mission to offer laughter and inspiration.
It’s all about giving, to our members, friends, clients and ourselves, to get better at what we do, serve, motivate and educate. You wonder why is this guy is sharing this article, well let me tell you, it’s about the chapter and what we stand for. It’s about making a difference in our industry and being the experts for our clients. The chapter has given to me over the years in so many ways, so it’s my time to acknowledge the good, complement those that have added value to me and let those that are researching the NSA Wisconsin chapter say, this is it folks. If you want to build a professional speaking business, trainer or consultant this is the place to be. This is the place where others will reach out and offer you a helping hand; this is the place to learn all the different aspects of the speaking business. And yes for you Meeting Professionals that are looking for the best experts to help you help your clients, this is the place for you, too.
So why write this piece, because it’s my duty to share, inspire and motivate others about who we are and what we can do. My story on what the chapter and some of its members have done for me. I may have left some names out, excuse me please; there’s been many over the years and the years to come. I’m not going anywhere, I’m here to stay and contribute and mentor and get better at what I have to offer to my clients and the industry. Oh yes, there is a couple more names to mention, the two folks that are behind the scenes every day helping us move forward, keeping us in line as a board, watching the “T’s” and doting the “I’s” Terry & Terry Estness, our Executive Directors.
Now with all this said, let’s get out there and make a difference, help change the world, inspire and motivate others and have fun along the journey!
–Larry Cockerel, Professional Speaker – Training Specialist – Author
Helping to inspire change! Thanks to my NSA Wisconsin Chapter the journey is the reward not the destination.
Adding value where it counts!
It’s all about the customer and your customers, customer. I’ve found that there are a few things as professional speakers and trainers that are a must to helping add more value to your client. We are paid to motivate, offer inspiring and informative content and add value that can be turned into results. The following three principles I believe can add value where it counts- your client, the audience and conference attendees.
Principle #1: Move slowly through the crowd. I’ve found that the slower I move around and connect with attendees at an event the more I can learn about the organization, special needs, and economic conditions of their industry, people’s names and much more. This principle may seem really simple and plain to some of my readers, but let me tell you don’t take it for granted, it works! Move slowly and listen aggressively is what I recommend.
Principle #2: Understand what your client values. I’ve learned from what I consider the greatest — Maxwell, Rohn, Ziglar and many of my mentors — that you cannot add value until you learn what others and your client values. The best way to determine what others value is asking the right questions, listening to understand, and discovering the vision and mission of your customers. It’s not about us, the speakers or trainers; it’s about adding value that gives a return on the educational investment and time invested in your presentation or program.
Principle #3: Present with purpose. You’re probably thinking I do this, why should I read this? If you’re asking yourself this question then you need to read and grow, it’s not about the presenter, it’s all about the listener, your client, the audience that you are sharing with. I discovered these ”Laws”, that I do my best to live by with each and every program; “Always make your contribution greater than your reward” and “Always make your value added content greater than your applause” it’s truly not about us, it’s all about your client and what they value and how you can add value where it counts!
Larry S. Cockerel, Professional Speaker, Training Specialist, Author

The Cancer-Fighting Specialist & Sales Development Pro in action!
Did you beat the odds? Join us for an important follow-up to our May 13th Chapter meeting to see what you did or didn’t do with what you learned. In addition, you’ll hear how your colleagues have applied ROA techniques as a differentiator into their businesses. Join Chris Clarke-Epstein, CSP for this interactive webinar hosted through the NSA Go-To-Webinar platform. By attending this webinar, you’ll
· Learn 3 more techniques for increasing the ROA you provide
· Review the most important question you can ask and answer for a Meeting Planner
· Challenge yourself with a new ROA Action Plan
· Have fun with technology
If you attended the May 13th meeting, this webinar is free. If you couldn’t attend the meeting you can learn and experience the power of ROA for only $25.00 for NSA-WI members and candidate affiliates; $35 for non-members. Either way, it will be worth participating.
July 13, 2011
4:00 to 5:00 p.m. Central Standard Time.
Presenter: Chris Clarke-Epstein, CSP, NSA Past President
Want more insights about change? Go to http://MoreChange.typepad.com/weblog/
Registration for July 13 Webinar – Members
$25.00

Registration for July 13 Webinar – Non-Members
$35.00

Boring to Bravo: Proven Presentation Techniques to Engage, Involve, and Inspire Your Audience
Meeting planners want professional speakers who involve audiences in meaningful ways. Come discover a myriad of methods to engage and hold your audience’s attention during your keynote presentations. Kristin Arnold, CSP and NSA-US President will demonstrate different techniques as well as provide an in-depth resource for you to inject more interaction in your speeches.
- Discover a smorgasbord of engaging and interactive techniques to use from the platform as a keynoter
- Witness and participate in various interactive methods
- Walk away with a compendium of engaging and interactive techniques.
Each participant will receive a customized handout and will have the opportunity to purchase Kristin’s new book, Boring to Bravo at the end of her program.
As a high stakes meeting facilitator, moderator, trainer and keynote speaker, Kristin has worked with thousands of senior executives, project managers and team leaders, challenging their traditional notions about teamwork. In an engaging and interactive way, she facilitates concrete, practical concepts, tools and techniques her clients can immediately apply and realize substantive results.
Kristin’s passion for teams is reflected in her writing, speaking, facilitation and consulting. Kristin is on the Executive Development Faculty in the Schulich School of Business at York University in Toronto. She is the author of “Boring to Bravo: Proven Presentation Techniques to Engage, Involve, and Inspire Your Audiences to Action“, as well as a newspaper columnist and contributing author to myriad other team-based books and publications such as The IAF Handbook of Group Facilitation, Harvard Business Update, USA Today and Selling Power.
Our next Professional Development Seminar will be held on Thursday, June 23, 2011, at the Country Springs Hotel in Pewaukee, WI, 262-547-0201 (directions)
3:45 pm – 4:00 pm Registration and Networking
4:00 pm – 4:15 pm Welcome and Introductions
4:15 pm – 5:30 pm Kristin Arnold (Part 1)
5:30 pm – 6:45 pm Dinner and Networking
6:45 pm – 8:30 pm Kristin Arnold (Part 2)
Registration for Thursday, June 23, 2011
Members $65.00

First-time attendees are invited to check us out for $65 – the same cost as our members pay. You are invited to attend future meetings as a non-member. However, your cost will be $95.
Registration for Thursday, June 23, 2011
Non-Members $95.00

For those who are not members and have already attended one meeting at the special rate.

















Welcome to the website of the National Speakers Association – Wisconsin Chapter (NSA-WI). NSA-WI is proud to be the first chartered chapter of the 



