Your Big Back End: How To Add Revenue Streams to Your Speaking Business With Ongoing, Recurring Programs & Offerings
Featuring Michelle Villalobos, MBA, CSP
The speaking industry has been shifting in unprecedented ways, and traditional speaker models that rely on cushy keynote fees and corporate contracts aren’t always the answer. To avoid putting all your eggs in the keynote basket, consider adding back-end revenue streams to your offerings – to supplement and eventually supplant some (or all) of them.
Michelle Villalobos, CSP, has crafted a simple framework to create a "Big Back End" using small events, retreats, and group coaching/mastermind programs (all without adding any cheesy or sleazy sales pitches at the end of your speeches). In this session, Michelle will share her small events/retreats/mastermind model that can drive both big revenues and big impact, as well as other game-changing information about business model growth she learned "the hard way.” Whether you ultimately choose to embark on this model or not, this presentation will have you thinking about YOUR business model, revenue streams, and your "Big Back End," in a whole new way.
In this program, attendees will:
- Discover a 3-part "Big Back End" framework for driving monthly recurring revenues from speaking engagements
- Breakdown how this model plays out financially with real-life examples and scenarios
- Learn the "magic sentence" for driving sales from your speeches – without selling from the stage
- Write a draft of your "Breakthrough Promise Statement" to attract prospects
The morning session will focus on the nuts and bolts of Michelle's framework.
The afternoon session will focus on implementation, hot seats, and working on your Breakthrough Promise Statement.
Michelle Villalobos, MBA, CSP has been an accomplished speaker and business alignment expert for 16 years. Her mission is to help leaders monetize their magic, amplify their impact, and uplift humanity with their expertise, stories, and hard-won wisdom. She has delivered programs for companies like American Express, Bacardi, Burger King, Gibraltar Bank, Lloyd’s of London, and Audi. The Miami Herald named Michelle one of Miami’s “Top 20 Under 40” in 2011, and in 2013, she won The Miami Herald Business Plan Challenge. She has been featured on the front page of the Chicago Tribune’s Business Section, CNN en Español, Lifetime TV, Forbes Magazine, Fortune Magazine, and more. Michelle also founded “The Women’s Success Summit,” which was Miami’s largest conference for entrepreneurial women for 8 years. Michelle is in her 11th year as a member of the National Speakers Association (NSA) and is the immediate past Chair of the Million Dollar Speakers Group.
Meeting Schedule:
9 am - Registration & Networking
9:30 am - Morning Session
Noon - Optional Lunch
1:30 pm - Afternoon Session
3:30 pm - Inside the Speaker Studio
4 pm - Program Wrap Up & Concluding Remarks
